Ana Maria León
Designer and Communications Strategist
She studied Design at Universidad de los Andes with an emphasis in communication and an option in Business Administration focused on the area of entrepreneurship. Her taste for design is innate, in addition to this, since she started university, she began to investigate in the area of advertising and marketing, reaching an interesting combination of these areas to become a professional, whose main skill is aimed at the identification of people's needs, to design proposals that help an organization to offer a service or product centered on the user, understanding and integrating their behavior, their needs and motivations to arrive at solutions that really contribute a social value.
She feels a great connection with everything related to advertising, user understanding and marketing, as a complement to Design. This has allowed to know in depth the different business models and their philosophies, recognizing their strengths applied to design. Today she sees and feels that design, more than an occupation, is a way of thinking. It is a way to face challenges, set goals and implement changes in our society.